Let booking-related ad hoc emails reach customers who have unsubscribed

The situation: when a customer unsubscribes, Book That In blocks all ad hoc emails sent to them from the Client Area or Group Overview, whatever the content.

Templated emails (booking confirmations, cancellations and so on) still go out, but there is no way to send a one-off message about a booking the customer already holds. This can make it hard for providers to reach all customers with urgent communications, e.g. Class has been cancelled.

The existing workaround (manually opting the customer back in from the Client Area, sending the email, then re-unsubscribing them) does work, but it is not ideal. Sending from AutoMate smart lists is another option, but not every provider uses AutoMate and it still means leaving the booking system to send a booking message.

The request: when composing an ad hoc email, ask the sender to stipulate whether the message is about the recipient’s booking or about something else. If it is about their booking, the system would ignore any unsubscribe and deliver the email, so that urgent operational updates (venue changes, weather cancellations, time changes) reach everyone who is actually booked on. If it is about anything else, unsubscribes would be respected as they are now.

This would let providers keep customers informed about the sessions they’ve booked without compromising marketing opt-out preferences.